Solution

During the brand process, we identified Dr. John Pham’s patients’ main problem: the lack of access to healthcare when they need it. We wanted to convey a modern practice with up-to-date technology that provides quality care to his patients in a comfortable and friendly atmosphere. Our goal is to create a brand that feels like home, where each patient is treated like family.  

Our visual direction is fun, friendly, warm, inviting, modern and of course, professional.

With the right balance of colors, use of design elements, and overall minimalist vibe, we were able to achieve the look and feel that we were going for.