Solution

During the brand process, we identified Dr. Jennifer McHardy’s patients’ main problem: lack of accessibility to quick, convenient and quality care for minor injuries and illnesses.

After conducting a market research, we learned that blues and reds are very common among her competitors. Additionally, most of their websites are cluttered and confusing to navigate.

As a family medicine physician with over a decade of experience in emergency medicine, we wanted to convey superior quality, prompt, and convenient care for her patients. Our visual direction is clean, classy and professional with a friendly and inviting vibe.

With the use of the right palette and applying the principle of minimalism, we were able to achieve our goals.