Solution

During the brand process, we identified Dr. Navtika Desai’s patients’ main problem: they are suffering from chronic diseases and are looking for someone who can provide specialized and individualized care that is tailored to their needs.

Board-certified in endocrinology, diabetes & metabolism and internal medicine, our goal was to position Dr. Desai as a leader in her field, while also radiating a sense of energy that will make her patients feel empowered and balanced. 

Our visual direction is uplifting, fun, approachable, casual, classy and professional. 

Through the creation of a minimalist logo, carefully selected color palette, and thoughtfully curated stock imagery, we successfully captured and conveyed the essence of her brand's personality. These elements are designed to resonate with her patients, fostering a genuine connection and appreciation for her unique practice.