Solution

During the brand process, we identified Dr. Vanessa Urbina’s patients’ problems mainly: lack of personalized care, and long appointment wait times. With her practice, we wanted to convey convenience, affordability, and loving care, while treating her patients like family. 

We came up with a simple logo and a modern/uplifting color palette by drawing inspiration from the beaches of Florida. Our visual direction is friendly, encouraging, fun, relaxed, warm, clean and professional that her patients will surely connect with.