Solution

DPC offers a membership-based model that fosters deeper relationships between physicians and their patients. For Florida DPC, we aimed to emphasize the advantages of membership and its specific offerings, including primary care, medical weight loss, and employer health benefits. Moreover, we wanted to highlight Dr. Wilson's expertise as an internal medicine physician with a specialized focus on sports and obesity medicine.

We developed a simple logo that combines a human figure and the letter F, symbolizing an active and engaged approach to healthcare. The color palette is modern, uplifting, and professional, while the stock photos evoke a sense of energy and create a friendly, welcoming atmosphere. The website's design is clean, professional, straightforward, and easy to navigate, with clear copy that effectively communicates the benefits of Florida DPC.