Solution

DPC offers a membership-based model that fosters deeper relationships between physicians and their patients. For Blossom Health, we aimed to highlight the benefits of membership and convey a personalized approach to healthcare, differentiating it from traditional insurance-based models.

Inspired by the name "Blossom," we developed a simple logo and a warm, inviting color palette. Combined with stock photos that evoke a sense of family, the visual elements create a friendly and welcoming atmosphere. The website's design is clean, professional, and easy to navigate, with clear copy that effectively communicates the benefits of Blossom Health.

My goal was to create a visual direction that is friendly, encouraging, and professional, ensuring that patients feel connected to the brand.