Why Your Brand Needs Logo Variations
“Can you make me just one logo?”
Let’s talk about the different logo variations and see why a single logo is NEVER ENOUGH.
PRIMARY LOGO
Your Primary Logo is the most complete logo variation of your brand and your favored lay-out when space allows.
This is your go-to-logo variation and you'll use it the most!
This logo can be shown on everything that represents your business.
2. ALTERNATIVE LOGOS
Alternative Logos are variations of your primary logo. This takes a different format which still has the same important design elements. This logo will be used whenever your primary logo does not fit.
This may be used on letterheads, prescriptions and other print collaterals.
3. SUBMARK LOGO
A Submark Logo is perfect for small spaces where your primary and secondary logo become unrecognizable.
This should be highly versatile and simplistic… perfect for your social media profile photo.
4. BRAND MARK
A Brandmark is used to add personality to your brand in small spaces.
It contains initials, or one or two elements from your main logo.
Perfect for your Instagram highlight covers, stationeries or stickers!
See what I mean?
A single logo can not showcase the true value and story of your business.
At Grafix, we believe that each business deserves a FULL BRAND IDENTITY.
Because you deserve the best.
A full brand identity should consist of a RANGE OF LOGO COMBINATIONS, typography, and color palette to give your branding the versatility it needs to be both useful and effective.
Check out the website we’ve created and find out how we applied these logo variations!
